Homere

Own DTC Brand

Self Employed • Lavoratore autonomo

Feb 2022 - Present • 4 yrs 6 mos

I built and ran my own entry-level luxury brand from zero. No agency, no marketing degree — I taught myself the whole thing by doing it, breaking it, and doing it again. Positioning came first, and in that price bracket it's everything: you're asking people to pay more than they planned to, so the brand has to justify it before the product ever arrives. Who it's for, what it sounds like, what it feels like to unbox. Then everything downstream — visual identity, product presentation, copy, tone across every touchpoint. The number I'm proudest of is a boring one: zero returns to date. Not a single one. That comes from being honest in the ads about what the product actually is, and then making sure the product is better than the ad promised. The other half of the job is paid social. I ran Meta campaigns end to end; creative concepts, ad copy, audience testing, and reading the numbers honestly instead of celebrating the ones that just looked nice. I know what a creative test costs before it tells you anything useful, and I know when to kill a campaign instead of nursing it. I keep the brand name out of public profiles, but I'm happy to walk any client through the whole thing on a call.

Hotel Manager

Business • Full time

Dec 2019 - Present • 6 yrs 8 mos

I helped run our family's hotel — the kind of job where you're doing payroll in the morning, fixing a booking system in the afternoon, and carrying luggage at night because someone called in sick. Day to day it was staff scheduling and training, supplier negotiations, pricing and occupancy, guest relations, and handling the complaints nobody else wanted to take. Running a family business also means there's no department to pass things to. If something breaks, it's yours. What I took from it: I'm calm when things go wrong, I'm direct with people, and I understand what service actually means to someone paying for it. That's carried into every client project since. I also handled the hotel's online presence; listings, reviews, and social, which is where I first got into marketing properly.

Music Producer

Sony Music Publishing • Lavoratore autonomo

Oct 2018 - Present • 7 yrs 10 mos

I make beats and produce records. I have been doing it long enough that I went 3x Platinum and 3x Gold. Most of my work happens in hip-hop and trap, but I don't stay in one lane. I've worked with Ronny J, had placements with MGK and Young Thug, and produced for artists outside the US too — Zola in France, Bege in Türkiye. Also did the music for an Adidas campaign, which was a completely different kind of brief and honestly one of my favourite jobs.