Naoman Afzal

Product Designer

Emerald-Labs • Part time

Mar 2020 - Present • 6 yrs 2 mos

Senior UI/UX & Product Designer Freelance & Agency Projects | 2020 – Present I am a Senior UI/UX and Product Designer with over 5 years of experience designing intuitive digital products for startups, businesses, and SaaS platforms. My work focuses on creating user-centered designs that improve usability, engagement, and business outcomes. I have successfully designed and delivered multiple products across industries including logistics, education, parenting, security assessment, visa processing, and social platforms. Some of the key products I have worked on include a Freight Brokerage Management App, Matrimonial Platform, Parenting Mobile App, Visa Application System, Security Assessment Platform, and School Management System. My responsibilities include: • UX research and competitor analysis • User journey mapping and task flows • Wireframing and interactive prototyping in Figma • Designing modern UI systems and scalable design systems • Mobile app and web application design • Collaborating with developers to ensure smooth implementation Achievements: • Designed complete product experiences from concept to launch for multiple startups • Improved usability and engagement through research-driven UX decisions • Delivered high-quality UI systems that support scalable product growth • Helped businesses transform complex workflows into simple, user-friendly interfaces My goal is always to combine design thinking, user psychology, and modern UI trends to create digital products that users love and businesses benefit from.