
Zainab Zee
Email Marketer
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Klaviyo Email Marketing Specialist
Fiverr • Freelance
Jan 2025 - Dec 2025 • 11 mos
I help ecommerce brands grow through strategic email marketing, automation, and customer retention using Klaviyo. Over the years, I’ve worked with online stores in industries such as fashion, beauty, wellness, skincare, fitness, and lifestyle, helping them turn email marketing into a consistent source of revenue. My role includes creating high-converting email campaigns, designing branded email templates, setting up automated flows, audience segmentation, A/B testing, and improving customer engagement through personalized messaging. I focus on building email systems that not only look professional but also drive clicks, repeat purchases, and long-term customer loyalty. Key Responsibilities Designed and managed weekly email campaigns for ecommerce brands Built automated Klaviyo flows including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and customer retention sequences Created responsive email templates optimized for desktop and mobile devices Segmented customer lists to improve targeting and personalization Conducted A/B testing on subject lines, email layouts, and CTAs to improve open and conversion rates Monitored campaign analytics and optimized performance based on customer behavior and engagement Integrated Klaviyo with platforms such as Shopify and WooCommerce for seamless automation and tracking Collaborated with store owners to align email strategy with brand goals and seasonal promotions Achievements Helped multiple ecommerce brands increase email-driven revenue through optimized flows and campaigns Improved customer engagement by creating personalized email experiences tailored to different audience segments Increased abandoned cart recovery rates through strategic automation sequences Successfully redesigned outdated email templates into modern, conversion-focused layouts Assisted brands in building stronger customer retention systems using automation and targeted campaigns