Olawumi

Senior E-commerce & Etsy Marketing Specialist

Self Employed • Freelance

Jan 2021 - Present • 5 yrs 8 mos

Over the past 5+ years, I have helped dozens of Etsy sellers transform their struggling shops into thriving, revenue-generating businesses. My expertise lies in deeply understanding the Etsy search algorithm and implementing data-driven marketing strategies to increase shop visibility, click-through rates, and conversions. Key Achievements & Responsibilities: • Executed comprehensive Etsy SEO strategies, successfully ranking highly competitive listings on the first page of Etsy search results. • Managed and optimized Etsy shops for handmade, digital, and vintage sellers, resulting in an average 40% increase in organic traffic. • Developed and implemented Pinterest marketing funnels tailored for Etsy products, driving high-intent external traffic and boosting daily sales. • Conducted in-depth competitor analysis and keyword research to help sellers bypass saturated markets and target high-converting, long-tail keywords. • Provided complete shop setups, listing optimizations, and conversion rate improvements for new and existing sellers. I stay constantly updated on Etsy’s policy changes and algorithm updates to ensure my clients always stay one step ahead of their competition