Cherrylita O.

Senior Creative Designer

Association GC • Full time

Aug 2025 - Present • 1 yr

• Develop creative direction for website and marketing campaigns. • Design brand identities, political mailers, motion graphics, and communication materials across multiple divisions and sub-brands for internal and client-facing projects. • Oversee and manage external video production teams, ensure brand consistency and do quality reviews for campaign and corporate video content. • Collaborate with leadership to align visuals with strategy and messaging. • Manage and delegate tasks, ensure efficient workflows and timely deliverables. • Support branding and communication needs for law, nonprofit, and leadership development.

UI/UX Designer

Otterdev • Full time

Mar 2023 - Aug 2025 • 2 yrs 5 mos

• Evaluate user and business requirements in collaboration with project managers, designers, and developers • Resolve UX challenges through user flows, wireframes, solution brainstorming, and iterative feedback. • Designed and delivered high-fidelity UI mockups, interactive prototypes, and presentations. • Conducted front-end design QA to ensure accurate implementation and made iterative design adjustments as needed. • Maintain consistency by adhering to brand guidelines, including typography, color systems, and component standards.