Oluwakemi

Kindle KDP Book Launch Campaign: Pinterest Marketing & Author Brand Visibility

Mar 2026 - Apr 2026 • 1 mo

Project Objective: To design and execute an organic traffic framework for self-published Kindle authors and KDP publishers, leveraging Pinterest's visual search engine to drive continuous book sales and build sustainable author brands. Key Responsibilities & Deliverables: 1. Targeted Author Boards: Created and optimized niche-specific Pinterest boards tailored to book genres (e.g., Romance, Sci-Fi, Self-Help, Journals) with deep search metadata. 2. High Click Book Mockups: Designed scroll-stopping vertical aesthetic Pins in Canva, transforming flat book covers into realistic 3D book mockups and engaging quote-overlay graphics. 3. Pinterest SEO Strategy: Executed keyword research targeting active readers, ensuring the client's books surfaced for high-intent search terms like "Books to read," "Kindle recommendations," and "BookTok aesthetics." 4. Automated Content Scheduling: Configured and managed Tailwind workflows to maintain consistent daily pinning, driving automated, compounding traffic directly to Amazon book detail pages.

E-Commerce Growth Engine: Multi-Channel Pinterest SEO & Klaviyo Automation

Feb 2026 - Mar 2026 • 1 mo

Project Objective: To design and execute an end-to-end digital marketing strategy for an established print-on-demand (POD) Shopify and Etsy storefront, focusing on scaling Q4 holiday traffic and maximizing backend customer retention. Key Responsibilities & Deliverables: Visual Content & Pinterest SEO: Designed over 150+ high-converting, vertical pins (2:3 aspect ratio) using Canva. Built optimized boards utilizing strategic keyword research to rank on Pinterest's seasonal search engine results pages. Marketing Automation Workflows: Integrated and managed Tailwind and Buffer schedules to automate daily content deployment, ensuring consistent account velocity during high-volume sales periods. Klaviyo Lifecycle Marketing: Architected behavioral email flows including high-converting Welcome Series, Abandoned Cart recovery sequences, and Browse Abandonment triggers to monetize incoming store traffic. Results-Driven Execution: Streamlined the conversion funnel from organic visual discovery on Pinterest directly to automated email retention on Shopify, boosting customer lifetime value (LTV).

High Converting Pinterest Pin Design & Viral Visual SEO Strategy for E-Commerce

Oct 2024 - Oct 2024 • 0 mos

Project Objective: To design high clicking, vertical Pinterest Pins using Canva that drive organic search traffic and increase add to cart rates for print on demand (POD) and Shopify stores preparing for the Q4 holiday rush. What I Delivered: 1. Custom Canva Visuals: Designed high contrast, vertical Pins (2:3 aspect ratio, 1000x1500px) tailored to specific seasonal niches like Halloween and Christmas. 2. Advanced Pinterest SEO: Researched high volume search tags and integrated target keywords directly into Pin titles and metadata descriptions. 3. Click Through Optimization (CTR): Utilized scroll stopping typography layouts, engaging call to action (CTA) overlays, and premium product mockups. 4. Brand Consistency: Maintained strict color palettes (including vibrant purple aesthetics) and brand fonts to build trust and authority on the platform.