Oluwaseun

CRM & Automation Specialist

Lifestyle Equitites • Freelance

Aug 2026 - Present • 2 mos

Managed and optimized CRM operations for a commercial real estate business, helping improve how leads, prospects, property inquiries, and client relationships were organized and followed up. I worked on CRM management and n8n automation, connecting business processes and external tools to reduce repetitive manual tasks and improve workflow efficiency. I built and maintained automated workflows for lead management, notifications, data synchronization, follow-ups, and internal processes. Key responsibilities: Managed and maintained CRM records, pipelines, contacts, and lead stages. Built n8n automation workflows to connect CRM systems with other business tools and services. Automated lead routing, notifications, follow-ups, and repetitive CRM tasks. Integrated APIs and webhooks to move data between different platforms. Improved data organization and consistency across CRM workflows. Monitored automation workflows and troubleshot errors to maintain reliable operations. Supported the real estate team with CRM processes designed around commercial property leads and client relationships. Helped streamline manual processes so the team could spend more time managing prospects and opportunities.

CRM & AI Automation Specialist

Olatunji System

Oct 2024 - Present • 2 yrs

At Olatunji System, a digital marketing agency focused on scaling local businesses, I lead the AI and Automation department. My role is to take manual, time-consuming marketing and sales tasks and turn them into fully autonomous systems. During my time here, I have successfully automated workflows for over 20+ different business projects, helping clients move away from manual data entry and toward "set-and-forget" operations. What I actually do: Built Custom AI Agents: I use n8n and Make.com to build "agentic" workflows. Instead of simple triggers, I build systems that can research leads, draft personalized content, and update databases (like SQLite or Google Sheets) without me touching a button. CRM & GoHighLevel Architecture: I handle the technical side of GHL for our clients, setting up sub-accounts, making sure A2P 10DLC registration is approved so their texts actually get delivered, and building automation snapshots that handle lead follow-ups. Internal Agency Automation: I didn't just work for clients; I automated Olatunji System’s own internal flows. I built dashboards in Retool to track our project milestones and automated our lead-capture systems so our team can focus on strategy rather than admin work. E-commerce Syncing: For our retail clients, I’ve integrated Shopify with CRM tools and email platforms like Klaviyo. I use Liquid and JSON to make sure the data flowing between the store and the marketing tools is 100% accurate. Lead Generation Pipelines: I’ve built automated "factories" for lead scraping and qualification. This means the businesses we work with get a steady stream of qualified prospects delivered straight to their CRM, ready for a sales call. By focusing on the logic behind the automation, I’ve helped our agency’s clients reduce their operational costs and respond to their customers in seconds, not hours.