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Creative Marketing That Converts, Not Just Looks Good
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Esperienza lavorativa
Head of Digital Marketing
Three Dots Agency • Part time
Dec 2021 - Present • 4 yrs 9 mos
● Oversaw multi-million-dollar digital marketing budgets with a focus on efficiency, ROI optimization, and sustainable growth. ● Developed and executed advanced digital marketing strategies, integrating automation technologies, CRO best practices, and data-driven insights to maximize performance. ● Directed cross-functional teams in creative strategy, vendor management, and workflow execution, ensuring timely delivery and brand consistency. ● Conducted in-depth forecasting, budget allocation, and performance analysis to identify new growth opportunities. ● Led full-funnel SEM and SMM account management for multiple large-scale, high-profile brands. ● Spearheaded native advertising strategy and piloted innovative mobile digital experiences, significantly boosting in-store traffic and improving ROAS. ● Drove continual improvement through A/B testing, market trend analysis, and early adoption of emerging platforms and ad formats. ● Collaborated directly with the CEO and senior partners on strategic growth planning and expansion initiatives.