Hafiz

Growth Marketing Manager

Yafa Care • Freelance

Aug 2024 - Present • 1 yr 10 mos

- Acted as the growth owner for Yafa Care, accountable for pipeline quality - Designed & executed end-to-end growth strategy, covering acquisition, conversion, and retention - Translated complex care services into trust-driven messaging that converts families into qualified enquiries - Led paid acquisition, local SEO, AI-assisted SEO, and CRO as one integrated revenue system - Built and optimised high-conversion landing experiences focused on intent, clarity, & compliance - Implemented full-funnel tracking and analytics, enabling leadership to see real ROI - Reduced acquisition friction through behaviour-based funnels and retargeting logic - Optimised cost per lead while improving lead quality and close-rate - Established a scalable growth framework that supports predictable growth

Strategic Project Manager

Cloud Production Ltd • Full time

Feb 2021 - Jul 2024 • 3 yrs 5 mos

Results-driven Project Manager with a proven track record in delivering complex web development projects on time, within budget, and to client satisfaction. Skilled in leading cross-functional teams to facilitate the alignment of project delivery and business results. Key Achievements: ★ Led end-to-end project execution, improving delivery timelines by 30% through agile planning & proactive risk management. ★ Managed budgets up to $250K+, delivering within budget while increasing profitability by 15%. ★ Achieved 96%+ client satisfaction by serving as primary point of contact, ensuring transparency & alignment. ★ Reduced post-launch defects by 60% through robust QA processes and testing protocols. ★ Partnered with stakeholders to align digital projects with strategic objectives and secure critical resources.