
OPEYEMI
Scaling Shopify Stores with Data Driven Marketing
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Shopify Marketing Expert & CRO Specialist
Digital Agency • Freelance
Oct 2025 - Present • 7 mos
At OPY Digital Solutions, I specialize in helping Shopify store owners grow their businesses through data-driven marketing strategies and conversion rate optimization (CRO). My role focuses on identifying performance gaps within eCommerce stores and implementing actionable solutions that improve user experience, increase conversions, and drive sustainable revenue growth. I conduct in-depth CRO audits to analyze store performance across key areas such as homepage design, product pages, navigation structure, mobile responsiveness, and checkout flow. By identifying friction points and missed opportunities, I provide clear, strategic recommendations that help turn visitors into paying customers. In addition, I design and optimize high-converting sales funnels tailored to each brand’s target audience. I also implement email marketing strategies, including automation flows, abandoned cart recovery, and customer retention campaigns, to improve engagement and repeat purchases. My work also involves optimizing paid advertising campaigns and ensuring that traffic generated is aligned with the store’s conversion goals. I focus on improving return on ad spend (ROAS) by refining targeting, messaging, and funnel performance. Through a combination of marketing strategy, analytics, and continuous optimization, I help eCommerce brands scale efficiently. My approach is results-driven, client-focused, and centered on delivering measurable improvements in sales performance, customer experience, and long-term business growth.