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Social Media Content Creator and Manager
Jones Road Beauty • Freelance
Feb 2026 - Present • 7 mos
Specialization: Clean Beauty Strategy, Product Innovation, Omnichannel Distribution, & Strategic Client Relations Accomplished beauty industry professional driving strategy, product portfolio execution, and strategic client development at Jones Road Beauty. Expertise spans high-growth DTC expansion, key retail partnerships, product lifecycle management, and high-touch account relations. Dedicated to delivering high-performance, clean cosmetics while scaling brand presence across digital and physical retail channels. Key Achievements & Impact 1. Brand Growth & Market Expansion Scaled Omnichannel Presence: Supported the strategic rollout of Jones Road Beauty products across direct-to-consumer (DTC) channels and select flagship retail physical locations, contributing to rapid revenue expansion. Key Account & Buyer Management: Managed relationships with key corporate buyers, boutique accounts, and high-value clients, increasing reorder rates and average order value (AOV). Launch Execution: Executed end-to-end launch strategies for core hero products (including What The Foundation, Miracle Balm, and The Face Pencil), ensuring seamless stock alignment and customer education. 2. Strategic Client Relations & Product Expertise High-Touch Consultation: Provided expert shade-matching and product recommendations tailored to diverse skin types and ages, cementing client trust and long-term brand loyalty. Product Education & Training: Developed client-facing product guides and buyer briefs detailing ingredient integrity, clean formulation standards, and application techniques. Client Retention: Consistently achieved high satisfaction scores by addressing custom client inquiries, handling bulk orders, and offering personalized cosmetic consultation. 3. Merchandising & Inventory Strategy Inventory & Demand Forecasting: Collaborated with operations teams to align demand forecasts with promotional calendars, minimizing stockouts on high-demand hero items.