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Owen Bouchard
@owen_hard
Social Media Growth Strategist! Brand Growth! Audience Engagement!
Francia
Inglese, Francese
Chi sono
I turn attention into measurable business growth, not just likes and followers.
I’m an expert Social Media Manager & Growth Strategist with 7+ years of proven experience managing accounts, increasing organic reach, and building brand authority across modern platforms. My work combines strategic content, organic engagement, short-form video, and audience growth to drive traffic, streams, leads, client acquisition, and overall engagement.
Ready to turn your social presence into real results? Let’s connect and build something that grows with purpose and consistency.
Competenze
Owen Bouchard
offline •
Tempo di risposta medio: 30 ore
Consulta i miei servizi
Social media management
I will be your music artist podcast and entertainment brand social media manager
Social media management
I will be your tiktok, instagram reels and youtube shorts monthly social media manager
Esperienza lavorativa
Senior Social Media Manager & Growth Strategist
Self Employed • Freelance
Jan 2025 - Present • 1 yr 8 mos
Lead social media strategy and growth-focused content management for brands, businesses, creators, coaches, consultants, and personal brands seeking measurable digital growth. My work combines strategic planning, content development, platform management, organic audience growth, community engagement, analytics, and campaign optimization across Instagram, TikTok, Facebook, LinkedIn, and X. I begin by understanding the brand, offer, audience, competitive landscape, positioning, and business goals. From there, I build social media strategies with defined content pillars, messaging angles, recurring content formats, campaign themes, calls to action, and publishing workflows. I develop monthly content calendars and ensure every piece of content has a clear purpose, whether the objective is reach, engagement, authority, traffic, leads, streams, or community growth. Short-form video is a major part of my current strategy work. I develop scroll-stopping hooks, video concepts, storytelling structures, captions, CTAs, and repurposing systems designed for retention and platform-native discovery. I also help clients transform existing assets, testimonials, educational material, and expertise into multiple content opportunities instead of constantly starting from scratch. I manage the complete social media workflow, including content planning, scheduling, publishing, community management, trend research, hashtag and keyword optimization, performance tracking, and strategic adjustments. I monitor reach, engagement, saves, shares, profile activity, follower growth, traffic, leads, and conversion signals to determine what deserves more investment. My approach is centered on sustainable organic growth and brand authority. I do not rely on generic viral tactics. I build consistent systems that connect content with the customer journey and help clients turn attention into meaningful results, including traffic, audience growth, streams, leads, and client acquisition.
Self employed / Freelance
Freelance • 5 yrs 10 mos
Digital Marketing & Social Media Strategist
Jan 2022 - Dec 2024 • 2 yrs 11 mos
Worked with businesses, personal brands, coaches, consultants, creators, and growing companies to move beyond basic posting and build structured social media strategies connected to clear marketing objectives. During this stage, I expanded from account execution into strategy, campaign planning, audience research, content systems, performance analysis, and organic growth across Instagram, TikTok, Facebook, LinkedIn, and X. I developed monthly and campaign-based content strategies using audience insights, competitor research, brand positioning, customer pain points, industry trends, and business priorities. I created content pillars and recurring series, planned educational, promotional, entertaining, and authority-building content, and mapped ideas into practical publishing calendars. For short-form video, I developed hooks, concepts, talking points, captions, CTAs, and repurposing opportunities designed to improve retention and discoverability. I introduced a structured approach to performance management by monitoring reach, impressions, engagement rate, saves, shares, profile visits, follower growth, traffic, and content performance. I used these insights to identify winning topics and formats and refine future campaigns. Rather than focusing only on vanity metrics, I evaluated how social content could support awareness, website traffic, audience development, leads, streams, and customer acquisition. My responsibilities also included scheduling and publishing, community management, hashtag and keyword research, social listening, trend analysis, content optimization, and performance reporting. I worked closely with clients to clarify their offers, messaging, target audiences, and brand voice, then translated those insights into consistent, engaging content.
Social Media Manager
Jan 2019 - Dec 2021 • 2 yrs 11 mos
Worked with businesses, personal brands, coaches, consultants, creators, and growing companies to build structured social media strategies connected to marketing objectives. I managed Instagram, TikTok, Facebook, LinkedIn, and X while expanding my skills in strategy, campaign planning, audience research, content systems, performance analysis, and organic growth. I developed monthly and campaign-based content strategies using audience insights, competitor research, brand positioning, customer pain points, industry trends, and business priorities. I created content pillars and recurring series, planned educational, promotional, entertaining, and authority-building content, and mapped ideas into practical publishing calendars. For short-form video, I developed hooks, concepts, talking points, captions, CTAs, and repurposing opportunities designed to improve retention and discoverability. I introduced a structured approach to performance management. I monitored reach, impressions, engagement rate, saves, shares, profile visits, follower growth, traffic, and content performance, then used those findings to identify winning topics and formats. Instead of chasing vanity metrics, I focused on how social content could support awareness, website traffic, audience development, leads, streams, and customer acquisition. My work included scheduling and publishing content, community management, hashtag and keyword research, social listening, trend analysis, content optimization, and monthly performance reviews. I collaborated with clients to clarify their offers, messaging, target audience, and brand voice, then translated those insights into content that felt consistent and human.
