
Oyin L
Digital Marketing, Lead generation Expert, Smart SEO, Real Results, Lasting Grow
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Senior SEO & Digital Marketing Specialist
Finance Lobby • Freelance
Apr 2024 - Present • 2 yrs 3 mos
As a Senior SEO & Digital Marketing Specialist, I have helped businesses across multiple industries improve their online visibility, rank on the first page of Google, and generate qualified leads through data-driven marketing strategies. Key Responsibilities *Developed and executed comprehensive SEO strategies to improve keyword rankings and organic traffic. * Performed technical SEO audits, on-page optimization, and high-quality link building campaigns. * Managed high-performing Facebook Ads campaigns focused on lead generation and conversions. * Built responsive, conversion-optimized landing pages that increased lead capture rates. * Created and managed email marketing campaigns for customer engagement and lead nurturing. * Integrated CRM platforms to automate lead management, follow-ups, and sales pipelines. * Conducted keyword research, competitor analysis, and ongoing performance monitoring. * Delivered monthly SEO reports with actionable insights and growth recommendations. Key Achievements * Increased organic traffic by up to 187% within 6 months. * Improved first-page Google rankings for competitive industry keywords. * Generated over 1,250 qualified leads through SEO, Facebook Ads, and optimized landing pages. * Reduced cost per lead by 42% through campaign optimization. * Improved website conversion rates with strategic landing page design and marketing automation. * Successfully managed digital marketing campaigns for clients across finance, healthcare, eCommerce, real estate, legal, and professional service industries.