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Social Media Manager

Banco de Reservas • Full time

Jul 2022 - Sep 2026 • 4 yrs 2 mos

As Digital Content Deputy Manager at Banreservas, one of the Dominican Republic's leading financial institutions, I played a key role in developing and executing digital communication strategies that strengthened brand positioning, enhanced audience engagement, and supported corporate marketing objectives. My responsibilities combined strategic marketing, digital communications, brand management, creative leadership, and content development, ensuring consistent and impactful messaging across multiple platforms. Key Responsibilities: Digital Marketing & Strategy: Developed and implemented multichannel digital communication strategies aligned with corporate objectives, marketing campaigns, and brand positioning. Brand Management & Storytelling: Created engaging, brand-consistent content that translated complex financial and institutional messages into compelling narratives. Social Media & Content Management: Oversaw content planning and production across social media, websites, blogs, mobile applications, and institutional newsletters. Creative Team Leadership: Coordinated multidisciplinary creative teams, ensuring quality, consistency, and timely delivery of digital content. Campaign Development: Contributed to integrated communication campaigns supporting financial products, institutional initiatives, and corporate events. Performance Analytics: Monitored digital KPIs, audience engagement, campaign performance, and brand perception to identify opportunities for improvement. Budget Management: Managed digital communication budgets, investments, and performance reporting to support efficient resource allocation. Corporate Communications: Developed strategic content highlighting institutional achievements, executive leadership, financial milestones, and brand reputation.

Marketing and Film Distribution Manager

Caribbean Cinemas • Full time

Apr 2019 - Jul 2022 • 3 yrs 3 mos

Professional Experience As Marketing & Film Distribution Manager at Caribbean Cinemas, I led the planning, development, and execution of integrated marketing campaigns for national and international film releases, combining creative storytelling, strategic brand positioning, and commercial objectives. My role involved managing 360° marketing campaigns, film launches, media strategies, budgets, public relations, and promotional events, ensuring successful coordination between distributors, creative agencies, media partners, and internal teams. Key Responsibilities Strategic Marketing & Campaign Development: Led integrated marketing strategies for film releases, combining traditional advertising, digital marketing, public relations, and experiential activations. Film Launches & Distribution: Coordinated promotional strategies for national and international movie premieres, aligning marketing efforts with distribution schedules and commercial goals. Brand Management & Positioning: Developed creative campaigns to strengthen movie awareness, audience engagement, and brand visibility. Event Planning & Experiential Marketing: Organized movie premieres, press conferences, promotional activations, and special events to generate excitement and media exposure. Budget & Media Management: Managed marketing budgets, advertising investments, media planning, and resource allocation across multiple campaigns. Partnerships & Stakeholder Management: Collaborated with film distributors, media outlets, advertising agencies, suppliers, and commercial partners. Creative Direction & Content Development: Oversaw promotional assets, audiovisual materials, digital content, and campaign messaging. Performance Analysis: Monitored campaign KPIs, promotional performance, and marketing results to support strategic decisions. Key Achievements & Professional Contributions Led High-Visibility Film Marketing Campaigns: Managed promotional initiatives for national and international movie r