Paolamarissa

Graphic and Web Designer

Freelance • Freelance

Feb 2019 - Present • 7 yrs 7 mos

• Refined existing brand identity and visual systems for client projects, improving consistency across digital and print touchpoints. • Produced 100+ digital assets including social media graphics, email visuals, and branded templates. • Designed and maintained responsive WordPress websites and landing pages, improving navigation, UX clarity, and brand consistency. • Customized CSS for multiple client sites to enhance visual hierarchy and user retention. • Prepared print-ready files for local and international clients, including production specifications for digital print and promotional merchandise. • Developed TikTok content strategy for a driving school, growing the account from 0 to 2,600+ followers and 17K likes in six months. • Increased Facebook reach with a 300% rise in views and a 50% increase in new followers using consistent visual storytelling. • Delivered design work for international clients in the U.S., Denmark, U.K., Panama, and Mexico.

Graphic Designer / CSS Specialist

RightHere LLC • Full time

Feb 2009 - Feb 2019 • 10 yrs

• Contributed CSS styling to the Calendarize.it WordPress plugin and multiple add-ons, improving UI consistency for thousands of users. • Created and executed Mailchimp email campaigns aligned with promotions and editorial themes. • Styled mobile app interfaces (iOS and Android) across 10+ screens, enhancing navigation flow and readability. • Designed weekly wellness blog content, ensuring cohesive branding across posts.

Graphic/Visual Designer

Sports & Health Magazine Panama • Part time

Jun 2011 - Dec 2013 • 2 yrs 6 mos

• Led the redesign of a 40+ page monthly magazine, improving visual hierarchy, typography, and layout flow. • Updated and managed website branding and monthly content, increasing reader engagement. • Produced editorial layouts aligned with seasonal and thematic content. • Collaborated with editors and production teams to ensure consistent storytelling.