
Patricia
Klaviyo, Mailchimp, Beehiiv and Substack Newsletter Expert
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Email Marketing Specialist
Bright Kids • Full time
Nov 2025 - Mar 2026 • 4 mos
At Brightkids, I worked as an Email Marketing Specialist responsible for planning, designing, and executing high performing email campaigns for a diverse range of UK based ecommerce and service brands. My role focused on building end to end email funnels, including lead generation flows, welcome sequences, abandoned cart automation, and post purchase engagement campaigns using platforms such as Mailchimp, Klaviyo, ConvertKit, and Beehiiv. I collaborated closely with the content and design teams to create visually appealing, conversion-driven newsletters that aligned with brand identity and marketing goals. I also segmented customer lists based on behavior, demographics, and engagement levels to improve personalization and open rates. A key part of my responsibilities included A/B testing subject lines, email copy, and call-to-action placements to optimize performance metrics such as click-through rates and conversions. I regularly analyzed campaign performance using analytics dashboards and provided detailed reports with actionable insights for continuous improvement.