
Paul cholly
Driving sustained Organic listener growth via AR project positioning
Competenze

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Portfolio
Esperienza lavorativa
Suno AI Integration & Music Prototyping
Suno
Jun 2025 - Oct 2026 • 1 yr 4 mos
- Leveraged Suno AI for rapid musical prototyping, concept exploration, and the development of sonic references to support creative direction. - Applied structured creative testing to compare musical concepts, stylistic variations, and potential audience positioning before campaign execution. - Integrated AI-assisted workflows into music research and pre-release planning while maintaining human judgment over artistic identity, originality, and final positioning.
Independent A&R Executive & Artist Positioning
Music Artist Connection
Aug 2024 - Oct 2026 • 2 yrs 2 mos
- Conducted A&R-style assessments of independent releases, evaluating genre fit, sonic identity, target audience, competitive context, and market positioning. - Developed release-specific promotional strategies aligned with an artist's sound, career stage, and realistic discovery opportunities. - Coordinated campaign planning across relevant promotional channels, prioritizing strategic fit, credible outreach, and measurable execution over indiscriminate exposure.
Spotify Campaign Management
Spotify
Feb 2024 - Oct 2026 • 2 yrs 8 mos
Executed targeted Spotify campaign strategies based on genre alignment, audience research, release objectives, and listener discovery opportunities. Evaluated campaign performance indicators to refine targeting, assess audience response, and improve promotional efficiency. Prioritized legitimate discovery channels and platform-compliant methods, excluding artificial streams and manipulated engagement.