Paul J

UX/UI Designer

Freelancing Career • Freelance

Jan 2025 - Present • 1 yr 6 mos

Lead end-to-end product design across regulated healthcare and financial SaaS platforms, turning complex and fragmented environments into structured, adoption-focused experiences, utilising AI-assisted workflows, Google AI Studio, Codex, and no-code tools to accelerate prototyping, research, and delivery. • Directed the full-scale redesign of easyBusiness, redefining navigation and system structure to reduce user confusion and create a clearer path to activation and daily use. • Built the easyBusiness design system from the ground up, establishing reusable, developer-aligned components and interaction standards to enable consistency and scale. • Redesigned critical financial workflows, including wallets, transactions, reporting, and introduced analytics capabilities to improve transparency and operational insight. • Led research and discovery initiatives, leveraging AI-assisted tools to synthesise insights and validate product direction, while reporting to the Head of Product. • Designed patient and provider experiences for an IVF portal and companion mobile application, simplifying sensitive medical journeys and improving clarity across treatment, communication, and progress tracking. • Reworked complex healthcare information into accessible, supportive flows while aligning with compliance, accessibility, and inclusive design expectations. • Introduced structured UX patterns and scalable foundations to support future product growth across clinical and administrative users. Impact Highlights • Transformed fragmented ecosystems into coherent platforms with clearer navigation, hierarchy, and task completion paths. • Reduced cognitive load in high-stress and high-responsibility environments spanning both financial management and fertility care. • Enabled faster product evolution through reusable systems, stronger documentation, and improved cross-team alignment, supported by AI-assisted and no-code workflows.

UX Designer

Anthesis Digital • Full time

Oct 2023 - Jan 2025 • 1 yr 3 mos

Led end-to-end design of responsive interfaces across web and mobile platforms, applying design systems within Agile, cross-functional teams to deliver scalable, accessible solutions. • Conducted user research and strategy (focus groups, surveys, SWOT, personas) and facilitated workshops to align design direction with user needs and business goals. • Created wireframes and prototypes in Figma to map user journeys, visualise system integration, and support cross-team collaboration. • Presented UX rationale to directors and stakeholders, advocating for WCAG-compliant, user-centred improvements backed by analytics and A/B testing. • Defined and tracked design KPIs aligned with Agile milestones, using quantitative and qualitative data to evaluate usability and inform iterative design.

UX Designer

Afirix Consulting

Feb 2021 - Sep 2022 • 1 yr 7 mos

• Collaborated cross-functionally to design and deliver a dynamic booking application across web, Android, and iOS platforms, ensuring consistency and responsiveness throughout. • Conducted comprehensive user research using focus groups, online research, SWOT analysis, surveys, personas, user stories, flows, and usability testing to inform UX strategy. • Created high-fidelity mock-ups and prototypes to visualize core functionality and illustrate system integration within client environments using Figma. • Led Agile delivery by coordinating the transition from discovery to development, managing project milestones, and optimizing KPIs in a Scrum setting to ensure timely, user-cantered outcomes