Pelumi D

Cold Email Campaign Manager & Deliverability Specialist

Mailchimp • Freelance

Jan 2023 - Jan 2026 • 3 yrs

I help businesses build real relationships with their audience through email. Using Mailchimp as my primary platform, I design, manage, and optimize email marketing campaigns that nurture leads, drive sales, and keep subscribers genuinely engaged over the long term. • I've set up complete Mailchimp accounts from scratch for clients including audience segmentation, tags, groups, and automated welcome sequences that start working the moment someone subscribes • I build visually branded email templates inside Mailchimp that match each client's identity perfectly including fonts, colors, logos, and tone of voice so every email feels on brand • I create and manage automated email flows including welcome series, abandoned cart sequences, re-engagement campaigns, and post purchase follow ups that run on autopilot • I write email copy that actually gets opened and clicked. Subject lines, preview text, body copy, and CTAs are all crafted around the audience's pain points and desires • I run A/B tests on subject lines, send times, and content layouts to continuously improve open rates, click through rates, and overall campaign performance for every client • I deliver detailed monthly performance reports covering open rates, click rates, unsubscribe trends, and revenue attributed to email so clients always know exactly what their results look like

Outbound Lead Generation Strategist & Email Automation Expert

Tech Hub • Freelance

Sep 2022 - Nov 2025 • 3 yrs 2 mos

Brought on by SaaS companies, consulting firms, and digital agencies as their dedicated outbound strategist — architecting and executing data-driven cold email systems that generated qualified pipeline and reduced client dependency on paid advertising. • Developed comprehensive ICP frameworks for clients, researching target markets, defining buyer personas, and translating them into precise Apollo.io search parameters to build laser-focused prospect lists • Engineered multi-source enrichment waterfalls inside Clay com, combining Hunter.io, Dropcontact, Snov.io, and LinkedIn data providers to maximize verified contact coverage and minimize bounce rates below 1.5% • Scaled client cold email operations on Instantly AI from zero to 1000+ daily sends , managing inbox warm-up schedules, campaign throttling, and sender score monitoring across all accounts • Wrote highly personalized cold email copy using AI-assisted Clay variables , pulling prospect job titles, company size, recent funding, and LinkedIn headlines to craft relevant first lines at scale • Implemented full CRM integration, automatically pushing replied leads from Instantly AI into client pipelines with proper tagging, deal stages, and automated follow-up triggers • Onboarded and trained junior team members on cold email best practices, creating SOPs for list building, enrichment workflows, campaign setup, and performance tracking