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Petr B
@petr_bekasov
Senior Product Designer
Serbia
Inglese, Russo
Chi sono
I am a Senior Product Designer with 6 years of experience who owns features and products end-to-end — from shaping business and user goals to shipping, iterating, and driving measurable impact on real product and business outcomes. I’ve worked across B2C and B2B products in SaaS, CRM, AI, professional tools, Web3, and DeFi.
Competenze
Petr B
offline •
Tempo di risposta medio: 4 ore
Consulta i miei servizi
Design di UX
I will design UX UI for your web or mobile app
Design di UX
I will do UX audit for website or app to improve buisness metrics
Portfolio
Esperienza lavorativa
Product Designer
WEB3 • Full time
Oct 2024 - Mar 2026 • 1 yr 5 mos
Cross-Chain Infrastructure Development Company. I worked on "Rewards Portal", a web B2C product designed to incentivise users to support and maintain the infrastructure. - Designed and scaled a B2C Rewards Portal, focusing on system growth and engagement, achieved MAU from ~2.5k to ~20k within 3 months. - Improved 30-day retention from 9% to 34% by introducing daily engagement mechanics and clearer progress visibility. - Reduced main task abandonment from ~62% to ~34% by clarifying task requirements, edge cases, and recovery paths. - Led product discovery through session analysis, surveys (~150 users), interviews, and funnel analytics (PostHog).
UX/UI Designer
Blockchain • Full time
Jul 2023 - Jul 2024 • 1 yr
Led full-cycle design for two products: Sandbox (smart contract execution simulator) and zkSharding (real-time system analytics dashboard). Worked closely with developers, stakeholders, and marketing teams to translate complex cryptographic concepts into clear, usable digital tools. - Designed two products from scratch and (Sandbox & zkSharding), from product discovery and UX strategy to final UI and implementation. - Improved comprehension of complex blockchain concepts: Sandbox achieved 64% task completion and 24% error rate across key scenarios. - Created clear product visualizations and technical diagrams that were used in pitch decks, contributing to materials that helped secure two new investors. - Built a unified design system (60+ components), cutting design-to-dev delivery time −70%.
Senior Product Designer (AI, SaaS, Call Centre Software)
SaaS • Full time
Apr 2021 - Jul 2023 • 2 yrs 3 mos
Worked as part of the core design team on a full-scale product redesign for a large CCaaS platform. Focused on improving usability, unifying UX patterns, reducing friction in critical billing and account flows, and supporting engineering through structured components and design documentation. - Personally owned Billing & Account flows, reducing time-on-task by ~37% through flow restructuring and information hierarchy. - Designed and shipped AI Call Transcription and Flow Builder from scratch — features that became key differentiators. - Improved SUS from ~10–15 to ~79 after usability testing and iterative redesign. - Design improvements contributed to NPS growth (+20+ points) by unifying UX patterns and system Feedback.
