Petra N.

Art Director

Coast Products • Full time

Feb 2019 - Aug 2024 • 5 yrs 6 mos

• Collaborating closely with the VP of Marketing, Creative Director, and a small team of Senior and Art Directors, my primary focus is to create high-quality on brand marketing assets like catalogs, packaging, and instruction manuals. The on brand materials are targeted towards our retailers: The Home Depot, Lowe’s, ACE Hardware, Walmart, Menards, O’Reilly Auto Parts, Canadian Tire, and other prominent national and international stores • In the year 2023 I covered the creation of over 90 assets • Designed the visual appearance of new products entering the market, incorporating various innovative features • Updated packaging to make it more appealing to consumers • Revamped instruction sheets into modern quick start guides • Renewed the look of our mini catalogs as well as the employees' business cards • Directed photoshoots to complement the launch of new products • In 2022 I innovated a line of packaging for 10 new on the market work lights along with creating 164+ branded assets • Conceptualized and created on-brand artwork for 120+ branded print/packaging projects in 2021 • Covered over 110+ package types like clamshells/packs, vending boxes, gift boxes, and display boxes in 2020 • Performed bi-annual store visits for trend spotting • Generated dielines for specific packages and prepared files for print production

Remote Freelance Graphic & Packaging Designer

RentACoop LLC

Apr 2014 - Jan 2021 • 6 yrs 9 mos

• Developed and designed the branding as well as 30+ individual on brand items like packaging, magnets, marketing materials, info-graphics, warranty cards, educational worksheets, and tee shirts

Freelance Graphic & Packaging Designer

Aquent and 24Seven Talent

Dec 2018 - Feb 2019 • 2 mos

• Placed under the umbrella of companies like Chevalier Advertising and Iridio, worked on assets for companies like Nikon and packaging projects for Walmart USA and Canada