Phoebe Carter

Shopify Developer

Self employed / Freelance • Freelance

Aug 2026 - Present • 2 mos

I build and improve Shopify stores for brands that sell physical products. My work includes customising themes, structuring collections, uploading and optimising products in bulk with SEO titles and descriptions, and configuring shipping, tax, discounts and payment gateways. I set up B2B and wholesale ordering with company profiles, price lists and minimum quantities, and I work with apps such as SparkLayer when a store needs more than the built in tools. I improve page speed by compressing media and removing unused scripts, fix theme and checkout bugs, and run test orders before a store goes live. I also migrate stores from other platforms and connect Shopify to other systems through apps and APIs. I explain changes in plain language so owners understand how to manage their own store afterwards.

Graphic Designer

Self-Employed • Freelance

Aug 2026 - Present • 2 mos

My career started in graphic design, where I created brand identities, logos, social media graphics, packaging concepts and print layouts for small businesses. This work gave me a strong eye for typography, colour, spacing and consistency, which I now bring into every website and store I build. I prepared artwork for print and screen, worked from client briefs through revisions to final files, and learned to communicate design decisions clearly to people without a design background. I produced product images, banners and marketing materials that supported online shops and campaigns. This background is the reason my websites feel cohesive and professional instead of looking like a default template.

Squarespace Website Developer

Self-Employed / Freelancer • Freelance

Jun 2026 - Present • 4 mos

I design and build Squarespace 7.1 websites and online stores for small businesses, studios, restaurants and service providers. My work covers choosing and customising the template, building the page structure, setting up products, shipping and payments, adding booking and contact forms, and connecting the domain. I use light custom CSS where the template needs it so the site reflects the client's brand instead of looking stock. I also handle on page SEO basics such as page titles, meta descriptions, alt text and clean URLs, compress images for speed, and set up Google Analytics. Beyond new builds, I redesign and fix existing Squarespace sites, migrate content from other platforms, and hand over a short guide so clients can update their own pages. I check every site on desktop, tablet and phone before delivery and stay available for questions after launch.