Phillip Thomas

UGC Video Creator

Self Employed • Freelance

Jan 2023 - Present • 3 yrs 4 mos

Assisted in filming and lighting setup for short commercials. Learned camera framing, audio recording, and editing basics. Supported senior editors with project organization. Helped produce weekly social media content.

UGC Content Creator & Product Video Specialist

Independent Creative Studio • Freelance

Jan 2023 - May 2025 • 2 yrs 4 mos

I specialize in creating high-quality user-generated content (UGC) and cinematic product videos designed to help brands increase engagement and conversions across social media platforms. My work focuses on producing authentic, scroll-stopping ad creatives for platforms such as TikTok, Instagram Reels, Facebook Ads, and YouTube Shorts. Over the past few years, I have developed a strong workflow for producing short-form marketing videos that combine storytelling, product demonstrations, and visually appealing cinematic shots. I focus on capturing product details, lifestyle usage, and brand messaging in a way that resonates with modern audiences and builds trust with potential customers. I collaborate with brands, startups, and e-commerce businesses to produce ad creatives that can be used for paid advertising campaigns, organic social media content, and promotional marketing strategies. My process includes concept development, script ideation, product filming, lighting setup, cinematic product shots, and professional video editing optimized for mobile viewing. Throughout my freelance journey, I have created engaging product showcase videos, lifestyle demonstrations, and testimonial-style UGC content that helps brands communicate value quickly and effectively. My videos are designed to capture attention within the first few seconds while maintaining a natural and authentic feel that audiences respond to. By combining creative storytelling with marketing strategies, I help businesses transform their products into compelling visual content that drives brand awareness, engagement, and sales.

Short-Form Video Ads Creator

Creative Digital Media • Freelance

Mar 2022 - Dec 2024 • 2 yrs 9 mos

As a short-form video ads creator, I focused on producing engaging promotional videos designed specifically for social media advertising and e-commerce marketing. My role involved creating compelling visual content that highlights product features, communicates brand messaging clearly, and captures audience attention within seconds. During this time, I worked on developing content strategies that align with current trends in short-form video platforms such as TikTok and Instagram Reels. I studied high-performing ad creatives and applied those insights to create content that is both entertaining and conversion-focused. My responsibilities included concept planning, storyboarding, filming product footage, editing engaging sequences, and optimizing videos for different advertising placements. I also experimented with various visual techniques such as cinematic lighting, smooth camera movements, and creative transitions to make product videos look more premium and professional. One of my key achievements was consistently producing videos that improved product visibility and engagement for brands by combining authentic UGC styles with cinematic product presentation. This hybrid approach allowed brands to maintain authenticity while still showcasing their products in a visually compelling way. Through this role, I strengthened my ability to quickly adapt to new trends, create engaging marketing content, and deliver ad creatives that help brands connect with their target audience.