Pierreme G

Senior Email Marketing Specialist

Freelancer.com

Apr 2022 - Present • 4 yrs 3 mos

As an Email Marketing Specialist, I help eCommerce brands, coaches, consultants, agencies, and online businesses maximize revenue through strategic email marketing, customer retention systems, and marketing automation. Key Responsibilities • Design and implement complete email marketing strategies tailored to business goals. • Create and optimize automation workflows including Welcome Series, Abandoned Cart, Browse Abandonment, Win-Back, Post-Purchase, and Customer Retention campaigns. • Manage email campaigns using Klaviyo, Mailchimp, ActiveCampaign, Brevo, ConvertKit, Omnisend, MailerLite, and GoHighLevel. • Develop audience segmentation strategies based on customer behavior, purchase history, engagement levels, and demographics. • Create high-converting email templates, newsletters, promotional campaigns, and product launch sequences. • Configure email authentication protocols including SPF, DKIM, and DMARC to improve deliverability and sender reputation. • Integrate email marketing platforms with Shopify, WooCommerce, CRM systems, and third-party applications. • Conduct A/B testing to optimize subject lines, content, call-to-actions, and send times. • Monitor campaign performance and provide detailed analytics reports with actionable recommendations. • Implement customer lifecycle marketing strategies that improve retention, repeat purchases, and customer lifetime value