Ji C.

Digital Marketing Manager

Music Artist Connection • Part time

Nov 2020 - Present • 5 yrs 6 mos

Hi, I’m Ji 👋 I’m a Digital Marketing Manager in the music industry with over 5 years of experience working directly with a record label, where I’ve led and executed digital marketing campaigns for multiple artists across platforms including Google/YouTube, Meta, and TikTok. I specialize in helping artists grow through paid media, audience targeting, and scalable campaign strategies—focused on driving real views, real engagement, and long-term audience growth. What I’ve done: -Managed and scaled digital ad campaigns across multiple platforms for a roster of artists -Generated millions of views through YouTube ad campaigns, including campaigns reaching 10M+ views -Helped grow a reggae artist to 1M+ followers on TikTok through strategic marketing and audience development -Supported an R&B artist in reaching the Top 10 on the Billboard R&B charts three separate times -Built relationships with third-party Spotify playlisters, securing placements to help boost streams and visibility What makes me different: I don’t just “run ads” I understand how to position music in front of the right audience and scale it effectively. My approach is data-driven, platform-specific, and tailored to each artist’s sound and brand. What you can expect: -Targeted ad campaigns (no bots, no fake streams) -Audience growth strategies that actually convert -Experience working with real artists and real budgets -A focus on both performance and long-term growth -Label support without being directly signed to one