
Muhammad Aftab
Growth Catalyst
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Amazon PPC Specialist | Performance Marketing Expert
Digital Agency • Freelance
Mar 2021 - Present • 5 yrs 2 mos
As a Senior PPC Manager at XDigital Company, I have been responsible for managing and optimizing Amazon advertising accounts to drive consistent, profitable growth. My role includes analyzing account performance, conducting detailed PPC audits, restructuring campaigns, and implementing data-driven strategies to improve overall advertising efficiency. Key Responsibilities: Conduct comprehensive Amazon PPC account audits Develop and execute full-funnel campaign strategies Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns Optimize bids, placements, and keyword targeting Reduce wasted ad spend through strategic negative keyword implementation Monitor performance metrics including ACOS, ROAS, CTR, and conversion rate Scale profitable campaigns to increase revenue and sales velocity Through structured optimization and performance-focused management, I have successfully helped brands increase sales while maintaining strong profitability.