
George Penrock
Business Strategy, Writing, and Design, by Former VC Analyst
Competenze

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Esperienza lavorativa
Founder & CEO
SMILEO • Full time
Apr 2024 - Present • 2 yrs 6 mos
Premium oral-care consumer brand; DTC e-commerce and B2B retail distribution across the Australian market. • Built from 0 to 1 across product formulation, packaging, regulatory compliance, and supplier sourcing. • Secured distribution with 50+ retail stockists and generated $200K+ in first-year revenue across B2C and B2B channels. • Owned brand identity, digital growth, performance marketing, B2B account management, and full P&L from launch.
Analyst to Asssociate
Euro VC • Full time
Apr 2018 - Apr 2022 • 4 yrs
London's leading venture capital firm; GBP500M+ portfolio across SaaS, marketplaces, consumer technology, and digital health. • Progressed from Analyst to Associate over four years, evaluating 200+ early-stage companies and contributing to capital deployment across a GBP500M+ portfolio. • Led deal sourcing, market mapping, investment memo authorship, and founder due diligence; built proprietary deal flow through accelerator and founder networks across Europe. • Embedded as a hands-on operator within portfolio companies, advising founders on product-market fit, GTM strategy, fundraising narrative, KPI frameworks, and team building. • Built relationships across LP, co-investor, and accelerator ecosystems; developed commercial judgment spanning B2B SaaS, consumer, and healthcare verticals.