Pluto M

Email Marketer

GrowthPath Consulting • Freelance

Nov 2025 - Present • 6 mos

I Worked with GrowthPath Consulting to build email sequences that guided leads from first contact to conversion. I created strategic nurture flows, onboarding emails, and follow-up sequences that aligned with their service offerings. My approach was detail-focused—testing subject lines, adjusting messaging, and segmenting audiences to match intent. By analyzing engagement patterns and optimizing each step, I helped the brand strengthen trust, improve lead quality, and increase the number of prospects moving through their funnel. The result was a more consistent client acquisition process and a clearer communication path for new and existing leads.

Email Marketing Specialist

UrbanFit Apparel • Freelance

Dec 2025 - Jan 2026 • 1 mo

I Partnered with UrbanFit Apparel to plan and execute email campaigns for product drops, restocks, and seasonal promotions. I handled campaign strategy, messaging, and segmentation to ensure communication matched buyer intent and product interest. Introduced automated flows such as abandoned cart and post-purchase follow-ups to boost retention and repeat buying behavior. Through testing and performance analysis, I refined subject lines, timing, and content for better engagement metrics. My role helped the brand maintain consistent communication with new and returning customers, increase product visibility, and create a more reliable purchase cycle through email.

Email campaigns for product launches, sales, and abandoned carts

Bloom & Body Essentials • Freelance

Jan 2026 - Jan 2026 • 0 mos

I Collaborated with Bloom & Body Essentials to plan and execute email campaigns that increased product visibility, customer engagement, and seasonal sales. I managed strategy, copy, layouts, audience segmentation, and scheduling to ensure each campaign aligned with the brand’s voice and goals. To support growth, I introduced automated flows including welcome sequences, abandoned cart reminders, and post-purchase follow-ups. These helped recover missed sales opportunities, build loyalty, and keep communication consistent without overwhelming subscribers. My work was very detail-driven, from testing subject lines and send times to analyzing open rates, click-through rates, and buying behavior. Those insights guided ongoing adjustments that produced stronger campaign performance over time. By focusing on results and refining the approach based on data, I helped the brand turn email into a reliable revenue and retention channel. The improvements showed through higher engagement metrics, more repeat buyers, and smoother customer journeys from discovery to purchase.