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Product Marketing Strategist: Positioning, Competitive Analysis, Branding
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Senior Product Marketing Manager
MyOffice • Full time
Feb 2022 - Nov 2023 • 1 yr 9 mos
Developed a comprehensive product marketing strategy for the MyOffice PC suite and related B2B services. Created compelling positioning to increase product market differentiation and led GTM campaigns in collaboration with product, sales, and design teams. Conducted in-depth market research and competitive analysis to inform the product roadmap and sales approach.