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Renata LC
@pomegranatemc
Senior Project Manager
Australia
Inglese, Spagnolo, Portoghese
Chi sono
I am a Senior Project Manager specializing in the intersection of marketing technology, CRM, and business intelligence. With over a decade of experience, I lead end-to-end digital transformations by bridging the gap between technical delivery teams and commercial stakeholders. My expertise spans Agile delivery, change management, and platforms like Salesforce, HubSpot, and Marketo.
Competenze
Renata LC
offline •
Consulta i miei servizi
Mentorship di marketing
I will develop your CRM strategy and optimise your salesforce or hubspot implementation
Mentorship di marketing
I will build your buyer personas and customer segmentation strategy from real data
Esperienza lavorativa
Self Employed
Lavoratore autonomo • 6 yrs 3 mos
Project Manager & Consultant
Oct 2023 - Present • 2 yrs 8 mos
Specialist MarTech and data strategy consultancy bridging the gap between marketing technology and commercial outcomes — end to end, no handoff. Founded Pomegranate to solve a recurring problem: businesses investing heavily in CRM and automation platforms but extracting a fraction of the value. The gap is rarely the technology — it's the delivery, and what happens to the data it produces. — CRM implementation & optimisation — Salesforce, HubSpot, Klaviyo — Marketing automation — Marketo, HubSpot, Pardot — workflows, lead scoring, lifecycle journeys — Data strategy & BI — Looker Studio, Power BI, attribution models, executive reporting — Fractional MarTech Lead — senior platform strategy without the full-time hire — Change management (APMG-certified) Platforms: Salesforce · HubSpot · Marketo · Pardot · Klaviyo · Google Analytics · Looker Studio · Power BI
Marketing Manager
Nov 2022 - Present • 3 yrs 7 mos
Customer Journey & Digital Marketing | Gallery Group (SE Queensland Property) — Delivered end-to-end customer communications reflecting Gallery Group's brand positioning across all touchpoints — Formulated and executed the monthly customer-focused marketing plan aligned to business objectives — Managed all digital channels — Facebook, Instagram, LinkedIn, email, SMS, PR, and websites — producing curated brand content and monitoring social engagement — Identified and reduced friction points across the customer journey through targeted content strategy — Monitored the SE Queensland property market and produced property and sales copy for partners and customers — Supported Business Development by empowering the sales team and ensuring company-wide content consistency with brand repositioning
Business Intelligence Project Manager
Freelancing Career • Full time
Feb 2025 - Jan 2026 • 11 mos
Promoted to lead strategic technology and transformation projects across Localsearch's Business Strategy and Intelligence department — end-to-end delivery from discovery through go-live. — Managed complex cross-functional delivery — aligning scope, timelines, quality, and budget across teams and stakeholders — Led project planning, work breakdown structure, estimation, and financial tracking across concurrent BI and transformation initiatives — Facilitated change management and stakeholder communication to ensure transparency, risk visibility, and executive alignment — Drove continuous improvement through Agile adoption, retrospectives, and post-delivery warranty — Partnered with business leaders to translate strategic priorities into actionable project plans with measurable outcomes Skills: Project Management · Change Management · Agile Delivery · Stakeholder Management · Business Intelligence
