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Strategic Social Media Manager Helping Businesses Grow, Engage and Convert
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Social Media Marketing Manager
The Body Shop • Full time
Feb 2021 - May 2024 • 3 yrs 3 mos
Managed the global social media presence for a beauty and skincare brand, developing marketing strategies to increase brand visibility and customer engagement across platforms such as Instagram, Facebook, TikTok, and Pinterest. Responsibilities included creating monthly content calendars, planning promotional campaigns, and supervising the creation of product-focused content such as beauty tutorials, skincare tips, product showcase posts, and influencer collaboration campaigns. Developed social media strategies designed to highlight cosmetic product benefits, seasonal beauty trends, and brand storytelling to strengthen the company’s connection with its audience. Analyzed social media performance metrics to optimize campaigns, improve engagement rates, and increase brand awareness. Through consistent content planning and targeted audience engagement strategies, helped grow the brand’s social media following and improve customer interaction across multiple digital channels.