Ermiyas T.

Airma creatives

Airma Creatives • Freelance

Jul 2022 - Present • 3 yrs 11 mos

As a UI/UX designer I have below Main Responsibilities, but not limited: 1. User Research & Analysis - Conduct user research through surveys, interviews, and usability testing. - Analyze user behavior, pain points, and needs to create user personas. - Use data-driven insights to improve design decisions. 2. Wireframing & Prototyping - Create wireframes, mockups, & interactive prototypes to visualize user flows. - Develop low-fidelity and high-fidelity prototypes using tools like Figma, Adobe XD, or Sketch. - Test and iterate on prototypes based on user feedback. 3. User Interface (UI) Design - Design visually appealing, consistent, and responsive interfaces for web and mobile applications. - Define UI elements, including typography, color schemes, iconography, and button styles. - Ensure brand consistency by adhering to design guidelines and style guides. 4. User Experience (UX) Design - Map out user journeys and information architecture for smooth navigation. - Optimize workflows and interactions to improve usability and accessibility. - Enhance engagement through micro-interactions and animations. 5. Collaboration with Development Teams - Work closely with front-end developers to ensure accurate implementation of designs. - Provide design specifications and assets for seamless handoff. - Test and validate designs post-development to ensure functionality and consistency. 6. Usability Testing & Iteration - Conduct usability testing to identify and fix UX issues. - Gather feedback from stakeholders and users to refine designs. - Iterate designs based on analytics and performance metrics. 7. Accessibility & Design Standards - Ensure compliance with accessibility standards (WCAG) for inclusive design. - Apply UX best practices to enhance usability for diverse users. - Stay updated on the latest UI/UX trends, tools, and technologies.