
Shahzad Ali
Direct Response Copywriter And Web Developer, I convert traffic into sales
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Esperienza lavorativa
Lead CRO Strategist & Direct Response Copywriter
Self Employed • Freelance
May 2023 - Present • 3 yrs 2 mos
Lead conversion rate optimization and messaging strategy for B2B SaaS and high-ticket service brands. Engineered a 12-day, 7-email retention framework for a B2B SaaS client, neutralizing "silent churn" to protect $2.3M in ARR. Conducted heuristic UI/UX audits for platforms like MessyFlow.io, pivoting messaging from feature-dumping to active value to plug funnel leaks. Developed lightweight, high-converting digital storefronts (HTML/CSS) for luxury hospitality brands, optimizing the visual hierarchy entirely for high-ticket bookings.