Munna Kibria
Certified Google Ads Expert: Grow Your Business With More Calls and Leads
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Google Ads PPC Expert | Plumbing Lead Generation Campaign
Digital Marketing • Freelance
Mar 2026 - May 2026 • 2 mos
Managed and optimized a Google Ads Search campaign for a plumbing business in Sydney to increase high-intent phone calls and booking requests while reducing cost per lead. Completed a full account audit, including landing page performance, keyword intent, search terms, bidding strategy, competitor analysis, Quality Score, and conversion tracking setup using GA4 and Google Tag Manager. A structured Google Ads strategy focused on high-intent traffic, improved ad relevance, and scalable campaign architecture. Set up and optimized conversion tracking for accurate lead measurement. Continuously optimized the campaign through: ➔ Negative keyword refinement ➔ Ad copy A/B testing ➔ Bid and budget optimization ➔ Audience targeting improvements ➔ Quality Score enhancement ➔ Location Optimization ➔ AD Copy Optimization Results : Increased qualified leads: 28 → 58 Reduced CPL: A$90 → A$56.40 Improved CTR: 5.80% → 6.35% Lowered CPC: A$18.20 → A$14.10 Improved landing page alignment, ad relevance, and tracking accuracy, resulting in better lead quality and more efficient ad spend.