
Besfort K
Marketing Systems Specialist
Competenze

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Esperienza lavorativa
Marketing Systems Specialist
Arcus • Full time
Dec 2023 - Present • 2 yrs 5 mos
- Build scalable lead generation processes using CRMs (Apollo, Bigin Zoho) - Design cold email infrastructure, including domain, mailbox setup, and sequencer configuration (Smartlead) - Create complex automation workflows, opportunity flows, and pipelines - Build landing pages with Elementor, CRM Page Builder, or custom HTML/CSS, fully tracked in CRM - Implement campaigns and email templates, including newsletter platforms like Beehiiv - Configure custom CRM mechanics, including referral tracking, points-based competitions, and link-based attribution - Currently experimenting with AI-driven automations to expand CRM workflow functionality (CloseBot, ClawdBot)