Pubudu Silva

Senior Manager Card Sales| Voice & Virtual Sales

DFCC Bank PLC • Full time

Nov 2018 - Present • 7 yrs 11 mos

Leading sales strategy, customer acquisition and sales transformation initiatives within a leading Sri Lankan commercial bank. My role combines strategic leadership with hands-on execution across Credit Card Sales, Voice Sales and Virtual Sales. Key areas of responsibility and expertise include: • Developing and executing sales strategies for customer acquisition and revenue growth • Leading multi-channel sales teams across direct, telesales, virtual sales and branch channels • Managing sales performance through KPIs, sales funnels, productivity tracking and conversion analysis • Designing lead management, follow-up and customer conversion processes • Building collaboration between centralised sales teams and large branch networks • Coaching and developing sales managers, business development officers and frontline sales teams • Developing sales campaigns, sales pitches, product positioning and customer acquisition strategies • Identifying process gaps and implementing practical solutions to improve sales efficiency • Driving digital and virtual sales transformation and new sales models • Designing sales training, coaching frameworks, playbooks and performance improvement programmes My approach combines corporate sales experience, business strategy, process improvement, leadership and practical frontline execution. I focus on turning business objectives into clear sales processes, measurable KPIs and actions that teams can execute. This experience enables me to support businesses with Sales Strategy, Sales Process Improvement, Virtual/Inside Sales, Lead Conversion, Sales Training, Team Performance, Business Growth and Customer Acquisition.

Deputy Manager FriMi/Amex Customer Acquisition

Nations Trust Bank PLC • Full time

Sep 2009 - Nov 2018 • 9 yrs 2 mos

Managed customer acquisition and sales initiatives for financial products, with a strong focus on Credit Cards, digital financial services and customer growth. Key responsibilities and achievements included: • Developing and executing customer acquisition strategies for Credit Card and digital financial products • Managing sales teams and frontline acquisition activities to achieve monthly and annual targets • Driving new-to-bank customer acquisition through direct sales, partnerships and multiple acquisition channels • Developing sales campaigns, customer propositions and acquisition initiatives to improve conversion • Managing the acquisition and growth of American Express (Amex) and FriMi customer portfolios • Monitoring sales performance, productivity, conversion ratios and pipeline progress • Coaching sales teams on prospecting, customer engagement, objection handling and closing techniques • Building relationships with business partners and external stakeholders to create new acquisition opportunities • Identifying customer and market opportunities and translating them into practical sales initiatives • Working cross-functionally with marketing, operations, product and other business teams to improve customer acquisition This role strengthened my expertise in customer acquisition, sales strategy, Credit Cards, digital financial services, sales team management, partnership development and performance management. My experience across banking sales has given me a practical understanding of how to build acquisition strategies, manage sales teams and convert business opportunities into measurable results.