Fisayo L

CRM Integration Specialist

Nexar • Freelance

Feb 2026 - Apr 2026 • 2 mos

Handled complex CRM integrations to ensure seamless connectivity between GoHighLevel and various third-party platforms essential for business operations. Configured integrations with tools such as Zapier, payment gateways, calendar systems, and communication platforms to create a unified ecosystem. Developed custom workflows using webhooks and APIs to automate data transfer between systems in real time. Ensured accurate synchronization of customer data, transactions, and appointment scheduling across all integrated tools. Troubleshot integration issues and optimized system performance to eliminate delays and errors. Documented integration processes and provided training to internal teams for effective system usage. The integration framework improved operational efficiency, reduced manual data entry, and enhanced overall system reliability.

Email & SMS Automation Expert

Blue Cavalz • Freelance

Jan 2026 - Mar 2026 • 2 mos

Developed and managed advanced email and SMS marketing automation systems aimed at improving customer engagement and retention. Created targeted campaigns based on customer behavior, preferences, and lifecycle stages. Designed automated sequences for onboarding, promotions, abandoned cart recovery, and re-engagement. Implemented segmentation strategies to deliver personalized messaging, increasing open and response rates. Optimized deliverability by configuring domain authentication protocols and monitoring campaign performance metrics. Conducted continuous testing and refinement of messaging strategies to improve effectiveness. Collaborated with marketing teams to align campaigns with brand voice and business objectives. The automation system significantly improved communication efficiency, boosted customer retention, and drove consistent revenue growth.

Marketing Automation Consultant

Elevate Digital • Freelance

Feb 2026 - Feb 2026 • 0 mos

Developed and executed comprehensive marketing automation strategies to help businesses scale their customer engagement and conversion processes. Conducted in-depth analysis of existing marketing workflows and identified gaps in lead nurturing and follow-up systems. Designed automated customer journeys using GoHighLevel, incorporating email sequences, SMS campaigns, and behavior-based triggers to deliver personalized communication at every stage. Built segmentation strategies to target specific audience groups with relevant messaging, improving engagement rates. Implemented tracking systems to measure campaign performance and provided actionable insights for optimization. Collaborated closely with stakeholders to align automation strategies with overall business goals. The implemented solutions enhanced operational efficiency, reduced manual workload, and significantly increased lead-to-customer conversion rates.