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Rachael S
@rachael_shearer
Brand Communications, Strategy Storytelling
Irlanda
Inglese
Chi sono
I help brands find clearer, more compelling ways to tell their story.
With 10+ years' experience across New York, London and the Middle East, I've worked with global brands, startups and cultural organisations on brand positioning, communications strategy, thought leadership and go-to-market planning.
Whether you're launching something new, refining your messaging or trying to cut through a crowded market, I bring a practical blend of strategic thinking, commercial awareness and storytelling expertise.
Competenze
Rachael S
offline •
Consulta i miei servizi
Strategia del brand
I will develop your brand messaging and communications strategy
Portfolio
Esperienza lavorativa
Associate Director
Creative Agency • Full time
May 2022 - Jun 2026 • 4 yrs 1 mo
Across Eulogy and TEAM LEWIS, I helped brands connect strategy, storytelling and growth. My role sat somewhere between client consultancy and creative development, working with in-house designers, content creators, social teams and strategists to build campaigns that people actually wanted to engage with. Clients included FREENOW, Chery, Sharp Europe, Northern Data Group and Education First, spanning mobility, technology, automotive and education. Having spent the first part of my career working with artists, cultural institutions and creative organisations, I bring a perspective that blends commercial strategy with creative thinking — because the strongest communications don't just explain what a business does, they make people care why it matters.
Account Director
Arts Festivals • Full time
Jan 2016 - May 2022 • 6 yrs 4 mos
Before moving into brand communications, I spent six years immersed in the arts and cultural sector across New York, London and the Middle East. I worked with artists, theatres, festivals and major cultural organisations including Riyadh Art, Misk Art Institute, Irish Arts Center, St. Ann's Warehouse, The Kitchen, Soho Rep, The Playwrights Realm and The Merce Cunningham Trust. From artist identity and venue positioning to audience engagement and international communications strategies, my role was to help cultural organisations tell compelling stories and build meaningful connections with the communities they served.
