Leni

Influencer Marketing Specialist

Instagram • Full time

Oct 2025 - May 2026 • 7 mos

Build and manage relationships with influencers, KOLs, and content creators (micro, nano). Conduct research and identify influencers that align with the brand and target audience. Coordinate and check timelines with influencers or their management. Coordinate the entire campaign process to influencers: brief creation, contents,campaign deadlines Ensure all influencer content follows brand guidelines and campaign policies. Maintain an updated influencer database and nurture long-term partnerships.

Digital Marketing Specialist

Photojaanic • Full time

May 2022 - May 2023 • 1 yr

Fulltime Photojaanic Digital Marketing Officer Develop and implement social community outreach and engagement plans. Deeply understand our target customers and usages for respective target countries. Research, and identify new trends in photography for photography enthusiasts and photographers. Develop new Content as per the customer interest. Listing of Products on Marketplaces Shopee and Lazada Singapore Research and write briefs for Content Creatives to coordinate with designers Conduct competitor research. Monitor reviews, ranking of Products and plan to improve. Stay up-to-date with industry trends and developments in Marketplace optimization ,digital marketing as well as consumer behavior and recommend improvements. Market (competitor) research and listing of Products under selected categories Optimizing Product content and creatives to improve ranking and position. Research, identify and track target keywords and positions Collaborate with Digital Marketing, Content and Website Teams Analyze the results of optimization, gather learnings and plan for improvements