Rahul Biswas

Google Ads Specialist – Plumbing Lead Generation

Independent Freelance Consultant

Jan 2023 - Present • 3 yrs 4 mos

I work closely with plumbing businesses to generate consistent, high-intent phone calls through Google Search and Call-Only campaigns. Most plumbing searches are urgent, so my strategy focuses on mobile users, emergency keywords, and fast response messaging. I build tightly structured ad groups around services like emergency plumbing, leak repair, drain cleaning, and water heater repair. I continuously clean search terms, remove irrelevant traffic, and adjust bids based on peak call hours. My main priority is simple: reduce wasted spend and increase qualified calls that actually turn into booked jobs.

Google Ads Manager – Cleaning Services

Freelance Client Projects

Apr 2024 - Nov 2024 • 7 mos

Managed Google Ads campaigns for residential cleaning and end-of-tenancy cleaning services. I structured campaigns by service type to improve relevance and conversion rate. Since cleaning services often rely on booking forms, I focused on improving landing page clarity and reducing friction in the inquiry process. Performed weekly optimization including search term cleanup, bid adjustments, and ad copy testing to improve CTR and lead quality. My goal was always consistent lead flow with predictable acquisition cost.

PPC Campaign Manager – Roofing Contractors

Remote Performance Marketing Projects

Mar 2022 - Dec 2022 • 9 mos

Managed Google Ads campaigns for residential roofing contractors targeting roof repair, roof replacement, and storm damage services. Roofing is a high-ticket service, so I focused on high-intent homeowner searches rather than broad traffic. I structured campaigns carefully to control high CPCs and implemented strong negative keyword systems to prevent budget waste. I optimized landing pages to increase trust and improve form submissions. My approach was data-driven — weekly performance reviews, keyword adjustments, and budget reallocation to top-performing areas.