
Ali Haider
GMB Optimization, Local SEO Specialist
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Local SEO & Google Business Profile (GBP) Optimization Specialist
iskills • Full time
May 2025 - Present • 1 yr 5 mos
90-day Local SEO growth result for a UK-based Outdoor Modular business. In the last 3 months, I helped the client achieve over 114K organic impressions and 661 qualified clicks as verified in Google Search Console. The primary goal was to increase local visibility and inbound calls from Google Maps. Challenge: The business had low local visibility, inconsistent NAP information and an unoptimized Google Business Profile. It was not ranking for buyer-intent keywords like garden room near me or outdoor modular UK. Solution - Here what I did? 1. Profile Completeness & Mirroring: I audited and fixed the entire Google Business Profile. Optimized primary and secondary categories, added all services with city-specific descriptions and ensured 100% NAP consistency between website, GBP and citations. 2. Pictures & Videos: Implemented a consistent media upload plan. 3 photos per week and 1 video per week, all geo-tagged and renamed with service + city + brand keywords to improve relevance. 3. Posts: Created weekly GBP posts with strong call-to-action, UTM tracking and real project photos to drive traffic to money pages. 4. Reviews: Built a review generation system via SMS and WhatsApp after job completion. Replied to reviews within 24 hours using service + city keywords to build trust signals for Google and customers. 5. Consistency: Performed weekly loop audits to check hours, Q&A, insights and competitors. Used the Manage, Measure, Adjust, Repeat cycle to maintain and grow rankings. Business Impact: This visibility growth directly resulted in more inbound calls and quote requests for high-ticket garden room projects across multiple UK service areas. Tools Used: Google Business Profile, Google Search Console, Local SEO, Semantic SEO, On-Page SEO, Schema Markup, Citation Management, GBP Optimization. This case study proves that a structured GBP Loop system can generate consistent local leads without paid ads.