Rasheed Babb

AI Video & UGC Creator

Valiant Eagle • Freelance

Jul 2024 - Sep 2025 • 1 yr 2 mos

*Creative & Digital Marketing Department* * Conceptualized, scripted, produced, and edited short-form video content for TikTok, Instagram Reels, YouTube Shorts, and paid advertising campaigns. * Created AI-powered product demonstrations, UGC-style advertisements, promotional videos, explainer videos, and cinematic brand content using generative AI and professional editing workflows. * Developed compelling hooks, scripts, storyboards, and creative concepts designed to improve audience retention, engagement, and conversion. * Produced realistic AI-generated characters, presenters, product scenes, and virtual environments while maintaining visual and character consistency across multiple scenes. * Created UGC-style content that replicated authentic customer experiences, testimonials, product reviews, tutorials, and problem-solution formats. * Used AI tools for text-to-video, image-to-video, voice generation, lip synchronization, visual enhancement, and creative ideation. * Edited videos with professional pacing, captions, sound effects, music, transitions, color correction, and platform-specific formatting. * Collaborated with marketing and creative teams to translate campaign objectives and product briefs into engaging video content. * Researched social-media trends, competitor creatives, viral formats, audience behavior, and emerging content styles to develop high-performing concepts. * Produced multiple creative variations for A/B testing, including different hooks, CTAs, visual styles, scripts, and opening sequences. * Optimized videos for different platforms, aspect ratios, audience segments, and advertising objectives. * Maintained organized production workflows, project files, brand assets, scripts, prompts, and content calendars. * Monitored content performance and used engagement, retention, and conversion data to improve future creative concepts.