Rasi Ilafi

Production Designer

Roman Ceramic International • Full time

Dec 2022 - Present • 3 yrs 6 mos

1. Calibrate the pattern colors for upcoming production according to the production master reference. 2. Ensure the pattern colors during the production run remain consistent with the reference. 3. Plan and coordinate with internal/external departments (R&D, QC, QA, Digital, Production) to ensure production proceeds according to the schedule.

Brand Designer

Ruzh Space • Freelance

Jan 2021 - Present • 5 yrs 5 mos

1. Conducting in-depth research and analysis of target markets, competitors, and client positioning as the foundation for new Brand Identity development. 2. Developing a comprehensive Brand Identity, ranging from visual brand concepts and storytelling to the client's brand visual system. 3. Developing detailed Brand Guidelines to ensure brand consistency and visual integrity across various media platforms. 4. Providing branding consultancy and presenting visual simulations (mockups) for effective brand implementation. 5. Designing corporate visual assets in alignment with the established Brand Guidelines.