Rebecca

Klaviyo email marketing

May 2026 - May 2026 • 0 mos

Working with Chronus taught me a lot. Their email marketing needed to represent them well to big clients like T-Mobile and Amazon, so I could not just create emails that looked nice. Every campaign had to communicate clearly, stay on brand and encourage the right action. Using Klaviyo pushed me to think harder about email design, messaging, automation and customer engagement instead of just focusing on how things looked. Their email strategy also had to work for four very different types of visitors. I had to keep the branding and overall experience consistent while making each campaign relevant to its specific audience. Getting this balance right taught me how to build organized email systems that can adapt to different customer journeys and I now use this approach in other Klaviyo projects too. By the end, Chronus had a more professional and organized email marketing setup that matched the level of the companies they work with. I left the project more confident handling complex Klaviyo campaigns and with a better understanding of what it really means to create email marketing that is clean, effective, and easy to scale.

WordPress Migration Expert

Apr 2026 - Apr 2026 • 0 mos

GetJust needed their platform rebuilt from Lovable to WordPress, and this project taught me how much thought goes into making a complex platform feel simple. Their site covered mobility services, insurance flows, claims support, and several digital pages, so I had to fully understand each part before I could rebuild it well. I focused on clarity and easier content control, since the internal team would need to update the site themselves later. This meant thinking beyond just how the site looked and more about how it would be used day to day. I restructured layouts, improved navigation, and worked on speed and SEO, which pushed me to balance design with performance instead of treating them separately. By the end, I understood platform migrations on a deeper level, not just moving content over, but making a site easier to manage long after the project ends. This experience shaped how I now approach every rebuild: always with the future user, not just the current one, in mind.

WordPress Virtual Assistant

Mar 2026 - Mar 2026 • 0 mos

As a WordPress virtual assistant, I supported the maintenance and optimization of the Olivia Harper Homes real estate website. Managed regular content updates (listings, blog posts, property pages), monitored site uptime and performance, and handled plugin/theme updates to keep the site secure and running smoothly. Troubleshot layout and functionality issues as they arose, ensuring the site remained polished and professional for prospective home buyers browsing listings.