Reeva D

SEO Specialist | Website & Technical SEO

LinkedIn • Freelance

Aug 2026 - Present • 2 mos

Businesses lose customers when their websites are difficult to find, slow to load, or unclear to search engines. In this role, I focused on identifying those visibility gaps and turning them into practical SEO improvements aligned with business goals and website structure. My work covered website SEO audits, keyword research, search intent analysis, competitor research, on-page SEO, technical SEO, and content optimization. I reviewed page titles, meta descriptions, headings, internal links, URL structure, image alt text, indexing signals, and mobile usability to identify opportunities to improve how search engines discover and interpret website content. I developed keyword maps that connected relevant search terms with service pages, product pages, landing pages, and blog content. Rather than adding keywords without purpose, I prioritized topical relevance, useful page structure, clear calls to action, and content that answers the questions customers actually ask. For businesses targeting specific locations, I worked on local SEO considerations such as location-based keywords, Google Business Profile content, consistent business information, and locally relevant website pages. I also considered schema markup, crawlability, site architecture, and technical issues that could limit organic visibility. I translated audit findings into organized action plans, distinguishing quick on-page improvements from longer-term technical or content priorities. This made it easier to explain what needed attention, why it mattered, and which tasks should come first. My approach combined SEO strategy with clear communication: understanding the business problem, researching the search landscape, optimizing the right pages, and documenting recommendations that support sustainable organic discovery. I focused on measurable, realistic improvements rather than promising instant rankings or guaranteed traffic.

AEO & GEO Specialist | AI Search Optimization

Upwork • Freelance

Jul 2026 - Present • 3 mos

As search habits expand beyond traditional Google results, businesses need content that can be understood by both search engines and AI-powered answer systems. In this role, I focused on SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve content clarity and AI search readiness. I examined how business websites explain their services, products, expertise, and frequently asked questions. My work included AI search visibility reviews, content audits, search intent research, question-based keyword research, competitor analysis, and recommendations for pages that lacked direct, useful answers to customer queries. For AEO, I organized content around clear questions, concise answers, descriptive headings, FAQ sections, and logical information hierarchy. I looked for opportunities to make important facts easier to locate and interpret while keeping the writing natural, accurate, and genuinely helpful to readers. For GEO and AI SEO, I considered entity clarity, consistent brand information, relevant supporting evidence, topical coverage, structured data opportunities, and content formats that help AI-powered systems understand a business's offerings. I also reviewed how website SEO and technical SEO foundations affect discoverability. I developed optimization recommendations for service pages, blog articles, landing pages, and educational content. These could include rewriting unclear sections, strengthening internal linking, refining metadata, adding relevant questions, and improving content organization while keeping content readable. My goal was to connect traditional SEO with emerging AI search behavior, giving businesses a coherent strategy rather than disconnected buzzwords. I communicated priorities clearly, documented suggested changes, and avoided guarantees of placement or citations in ChatGPT, Gemini, Google AI Overviews, or other AI-generated answers.