Renaud B

Digital Marketing Specialist – Music & Video Promotion

Feb 2023 - Present • 3 yrs 7 mos

Providing digital marketing services focused on music and video promotion, social media account growth, and audience engagement strategies for artists and content creators. Key achievements include: Executed targeted promotion campaigns to grow streams, views, and followers for music and video content across platforms like Spotify, YouTube, and social media Managed and optimized social media accounts to boost engagement, reach, and audience retention Developed and ran SEO, email marketing, and PPC campaigns to drive traffic and conversions for clients Built data-driven marketing strategies tailored to each artist's or brand's goals, resulting in measurable growth in visibility and sales

Google Merchant Center Misrepresentation Compliance Specialist

Jul 2026 - Aug 2026 • 1 mo

Supported an e-commerce brand experiencing Google Merchant Center disapprovals related to the “Misrepresentation” policy. The project focused on identifying potential trust, transparency, and website-quality issues that could affect Merchant Center eligibility. I conducted a structured review of the online store, including business information, contact details, product and pricing transparency, shipping and return policies, payment information, checkout experience, and consistency between the website and submitted product data. Based on the review, I developed a practical compliance action plan covering the key areas that needed improvement. This included strengthening business identity and contact information, improving policy visibility, ensuring pricing and product information were consistent, reviewing customer-facing disclosures, and identifying potential inconsistencies that could reduce trust signals. I also helped organize the remediation process so the business could make changes systematically rather than repeatedly submitting the account for review without addressing the underlying issues. Key areas of expertise demonstrated: • Google Merchant Center policy compliance • Misrepresentation issue analysis • E-commerce website trust signals • Product feed and website consistency • Business identity and transparency • Shipping, returns, and refund policy review • E-commerce compliance audits • Merchant Center troubleshooting • Action plans for resolving account disapprovals The goal of this type of project is not simply to get an account reviewed, but to help create a more transparent, trustworthy, and policy-aligned shopping experience.