Revathi S

Operations & Marketing Executive

Candy Baby • Freelance

Apr 2025 - Present • 1 yr 3 mos

Assume central accountability for end-to-end business operations across a multi-location retail brand, overseeing physical stores and all digital sales channels to ensure consistent performance. Oversee all aspects of staff management and branch operations, including scheduling, working hours, and overtime (OT) calculations across 6 locations. Partner with store teams to drive operational consistency, elevate service standards, and foster a culture of accountability and team engagement. Manage the brand's presence on major food delivery platforms including Talabat, Deliveroo, Noon Food, and Keeta, overseeing menus, pricing, visual merchandising, and paid advertising campaigns. Design and maintain performance dashboards to track sales, conversions, customer feedback, and operational KPIs, translating insights into actionable decisions on promotions and staffing. Orchestrate multi-channel campaign planning, from paid ads and in-app promotions to seasonal activations, aligned with business objectives and customer demand. Actively manage the brand's reputation by analyzing customer feedback to resolve recurring issues and strengthen service quality. Coordinate inventory planning and stock allocation across locations and partner platforms, minimizing disruptions during peak demand periods. Serve as a strategic partner to leadership, contributing insights on growth opportunities and commercial strategy.