
Richard A.
Performance Marketing And Ad Creative Expert
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Performance Marketing & Ad Creative Expert
Freelancer.com • Freelance
Feb 2022 - Present • 4 yrs 6 mos
Over the past four years, I've specialized in creating AI powered UGC videos and high converting ad creatives for eCommerce brands, SaaS companies, agencies, and online businesses. Key Responsibilities * Produced AI UGC videos for paid social campaigns across TikTok, Instagram, Facebook, and YouTube. * Wrote engaging scripts with strong hooks, storytelling, and compelling calls to action. * Developed AI spokesperson videos, product demonstrations, testimonial videos, and short-form promotional content. * Created performance-focused ad creatives designed to increase engagement and conversions. * Adapted content to match each brand's voice, audience, and marketing objectives. * Edited videos using modern tools to deliver polished, platform-ready content. * Collaborated with business owners and marketers to refine creative strategies based on campaign goals. * Optimized video formats and messaging for different social media platforms and advertising placements. Areas of Expertise * AI UGC Video Creation * Ad Creative Strategy * Short-Form Video Production * Scriptwriting & Storytelling * Product Demo Videos * AI Spokesperson Videos * Testimonial Ads * TikTok, Instagram Reels & YouTube Shorts * Meta Ads Creatives * eCommerce Marketing * SaaS Marketing Content * Brand Content Creation * Video Editing * Conversion Focused Marketing