Ricardo P.

Senior Strategy & Operations Associate

TikTok • Full time

Nov 2023 - Oct 2025 • 1 yr 11 mos

Led monetization strategy and revenue operations initiatives for a global media platform, partnering with product, sales, analytics, and leadership teams to drive advertising revenue growth. Owned annual and quarterly revenue planning, performance tracking, and executive reporting. Conducted competitive and market analysis across major digital media platforms to identify growth levers, pricing dynamics, and advertiser behavior. Built operating cadences and deep-dive analyses used to identify risks, unlock revenue opportunities, and inform long-term monetization strategy.

Senior Finance & Strategy Associate

Hulu • Full time

Sep 2022 - Nov 2023 • 1 yr 2 mos

Supported finance strategy and analytics for Disney+ and Hulu, focusing on subscriber engagement, retention, and revenue forecasting. Built and maintained forecasting and regression-based models used in streaming P&L planning and executive decision-making. Developed reporting infrastructure and performance dashboards that translated complex subscriber data into actionable insights for C-level leaders across marketing, ad sales, and operations. Delivered strategic recommendations that shaped growth targets and investment priorities.

Senior Management Consultant

McKinsey & Company • Full time

Jun 2019 - Jul 2022 • 3 yrs 1 mo

Advised Fortune 500 and growth-stage companies across technology, media, and retail on strategy, operations, and analytics initiatives. Led market, customer, and financial analyses to support growth strategy, cost optimization, and go-to-market decisions. Built driver-based operating models and implementation blueprints that identified operational bottlenecks and delivered multi-million-dollar cost savings. Managed workstreams and trained junior team members while supporting senior leadership with executive-ready insights.