Ricardo R.

Business Intelligence Manager

LLYC • Full time

Dec 2021 - Present • 4 yrs 5 mos

I developed digital intelligence research, delivering brand reputation analysis, consumer behavior research, and crisis risk assessments for global clients including Mastercard, Airbnb, and Bacardí Group. My work combines traditional research methods with custom-built automation scripts and social listening tools like Brandwatch and Apify to extract, process, and visualize data at scale. If you need research that goes beyond surface-level data — and a system to keep it running efficiently — this is the experience behind it.

Senior Analyst

BESO • Full time

Jun 2021 - Nov 2021 • 5 mos

I designed a data-driven methodology to measure customer dissatisfaction for HSBC Mexico, tracking real-time signals from social media when banking services failed. I also built brand reputation reports for Microsoft across LATAM and participated in a War Room analysis during Soriana's Buen Fin campaign, monitoring consumer behavior across physical and digital channels simultaneously. This role sharpened my ability to turn raw, fast-moving data into clear, actionable intelligence under pressure.

Digital Transformation Manager

FWD Consultores • Full time

Aug 2020 - Jun 2021 • 10 mos

I built the company's digital intelligence division from scratch — team, workflows, and monitoring infrastructure included. I led 9 people across online and offline reputation tracking, developed crisis management strategies, and ran counterintelligence operations for political and corporate clients. Building this division also pushed me to design automated monitoring pipelines to keep up with the volume of data we were handling. If you need someone who can structure a research or intelligence operation — not just execute one — this role is proof.